A few weeks ago, Timothe Frin, who runs the biggest French Product media, invited Roxane Fischer, to share how she builds AI and Product at Anyshift.io. They met in San Francisco and recorded a conversation focused on the real challenges of shipping AI inside complex organizations.

This short extract highlights a core idea from that discussion: building with AI is no longer a pure software problem. It is about understanding how organizations truly behave what people know but never write down, the tacit rules, and the unwritten culture that shapes every workflow.

The documentary brings together insights from teams at OpenAI, DeepMind, Gamma, Vercel, Rippling, Fabi.ai, Y Combinator, and more.

A few themes stand out: the speed and ambition gap between Europe and the Bay Area, the shift toward agentic AI systems, and the importance of prototyping early to understand what AI can realistically deliver. Several leaders also point to a shared principle treat AI like an intern to coach and review rather than a finished product to trust blindly.

A big thank you to Timothe Frin for including this conversation and for assembling such a sharp group of builders.